4th or FA Cup?

FA Cup = immediate silverware, club shop dvd, another chapter written into the history books

4th = CL

CL = more money, better players

More money, better players = possible title challenge

Title challenge = top 4 placement every season

Top 4 placement every season = CL every season

CL every season = even more money, even better players

Even more money, even better players = sustained title challenges

Sustained title challenges = potentially lots of silverware

Simplified, I know. Qualifying one season for the CL doesn't mean there's a guarantee you'll be in it the following. But that's a defeatist attitude. Anyways, to answer my own question:

Both.

40-1 for the title

Bill Simmons is at it again. From selecting Spurs as his Prem league side to then regretting it and suggesting Newcastle would have been a better choice before (during this summer) citing Liverpool as his summer choice, he's now gone full circle and returned to the Lilywhites as his EPL team. Pesky Yank glory hunter, we can't seem to get rid of him. In a recent trip to Las Vegas he's stuck a bit of money on us to win the league, at 40-1 odds.

High on the fumes of four successive victories. Jinxed it now, haven't you Bill?