FA Cup = immediate silverware, club shop dvd, another chapter written into the history books
4th = CL
CL = more money, better players
More money, better players = possible title challenge
Title challenge = top 4 placement every season
Top 4 placement every season = CL every season
CL every season = even more money, even better players
Even more money, even better players = sustained title challenges
Sustained title challenges = potentially lots of silverware
Simplified, I know. Qualifying one season for the CL doesn't mean there's a guarantee you'll be in it the following. But that's a defeatist attitude. Anyways, to answer my own question:
Both.