Name them. Apart from 'cutting costs' and 'negotiating sponsorship deals and advertising'.

1) Selling our best players to Top Four© clubs.

2) Raising season ticket prices.

3) Over-charging for lower category Cup games (check out the price for the Liverpool Carling Cup tie as a prime example of money-grabbing).

4) Writing denial statements and rants for the official site.

5) Undermining the coach/manager.

6) ....